The only dedicated enrollment team in charter school marketing
Enrollment marketing for charter and private schools. Measured in applied students, not leads.
Most agencies stop at the lead. We built an outreach team that texts, emails, and calls every parent inquiry within 15 minutes during business hours, then works with the family until their application is submitted.
Trusted by charter school leadersacross the country
15 min
Parent inquiry response
CPSA
Cost Per Submitted Application
The problem
School choice expanded the number of options a family can pick from, and it expanded the number of schools competing for the same family. Funding follows the student, so an empty seat is a direct budget loss.
Budget exposure
Charter funding is tied to enrollment counts and average daily membership. A school that misses its target by 30 students carries that gap for the full fiscal year, and the board sees it first.
Competition
Districts market their magnet programs, new charters open in the same corridor, and microschools recruit from the same neighborhoods. Word of mouth alone no longer fills a class.
Funnel leakage
Parents research several schools in one sitting. The school that replies first usually gets the tour. Most schools reply in days, not minutes.
Services
Four services that work as one funnel. Most schools start with paid advertising and parent outreach together, because ads without follow up produce inquiries that go nowhere.
Meta Ads across Facebook and Instagram, built around enrollment windows, lottery deadlines, and seat targets by grade band, measured on cost per submitted application.
Explore Paid AdvertisingHuman follow up on every parent inquiry inside 15 minutes during business hours, then a structured sequence that carries families from inquiry to tour to submitted application.
Explore Parent OutreachSchool websites designed as enrollment systems: fast, accessible, bilingual where needed, and built so an interested parent can inquire in under a minute.
Explore Enrollment WebsitesCampus video, parent testimonial capture, and ad creative produced for the platforms and the moments where enrollment decisions are actually made.
Explore Creative and VideoWho we serve
Our work is charter native. It was built inside the funding, lottery, and compliance realities of school choice, not adapted from a higher education admissions playbook.
Single site and small network charters that carry their own marketing budget and answer to a board and an authorizer on enrollment targets.
Learn about independent charter schoolsTuition driven schools that need qualified inquiry volume, disciplined follow up, and a clear picture of acquisition cost per new family.
Learn about private schoolsParish, diocesan, and independent religious schools competing inside school choice states where voucher and ESA eligibility changes the parent decision.
Learn about faith based schoolsSmall enrollment models where every seat is a material share of revenue and the funnel has to work at low volume.
Learn about microschoolsPre opening and year one schools that need a full enrollment pipeline built from zero before the doors open.
Learn about new and opening schoolsThe metric
Leads don't fill seats. Applications do.
It costs two numbers multiplied together, and most schools only ever see one of them. The first is cost per submitted application, which is total marketing investment divided by completed applications. That is the number Taylor Wiz measures and reports. The second is your application-to-enrollment yield, which only your school can calculate, because only your school knows how many accepted families returned their registration documents. Multiply the two and you have your real cost per enrolled student.
Cost per lead rewards cheap inquiries. Cost per application rewards families who actually commit enough to fill out the paperwork. We stop measuring at the point our work stops, which is the submitted application. What happens after that, document collection and registration, belongs to your front office. We will tell you how many applications we delivered and what each one cost. We will not tell you we enrolled anyone, because we did not.
The two-part math
CPSA = total marketing investment / completed applications submitted
Your half of the equation
Cost per enrolled student = CPSA / your application-to-enrollment yield
We report the first number. You hold the second.
Process
Eight stages, run as one system. Each stage has an owner and a number it is accountable for.
Step 01
We start with your seat targets by grade, current inquiry volume, historical yield, and per pupil funding, so every downstream decision has a number attached.
Step 02
We map the schools competing for the same families in your attendance area, including district magnet programs, and identify the grades where seats are actually winnable.
Step 03
We build the specific reasons a parent switches schools mid career, then write ads and landing pages around those reasons rather than around school branding.
Step 04
Meta Ads create demand among parents in the neighborhoods your buses and boundaries serve. Every campaign is pointed at one inquiry form.
Step 05
Parent inquiries submitted during business hours are contacted within 15 minutes, immediately by text and email, with a phone call in the same window. Inquiries received outside business hours or on weekends are contacted the next business day, with a maximum of 48 hours.
Step 06
We sequence reminders and human outreach around the tour, the application, and every document a family has to produce, because that is where most funnels leak.
Step 07
Once an application is submitted, we hand the family to your school. Your team collects registration documents and completes enrollment.
Step 08
Every month you get cost per submitted application by channel and grade band, plus a re-enrollment plan for the families you already have.
Why Taylor Wiz
Most agencies stop at lead delivery and hand the school a spreadsheet. Our outreach team stays with the family through tour and application, and hands your front office a completed submission rather than a phone number.
Parent inquiries are contacted by real people, in the window stated above, with a documented sequence behind it. This is the single change that moves yield most.
Per pupil funding, average daily membership, lottery timing, waitlist behavior, and summer melt all change what a seat is worth and what it should cost to fill.
Funding formulas, ESA and voucher rules, enrollment windows, and advertising compliance differ by state. Campaign timing follows the state calendar, not a generic one.
We work inside authorizer expectations and board reporting cycles. We do not repurpose higher education or private tutoring playbooks.
We track cost per submitted application across every account we run, so your numbers are read against real comparables from the same grade bands and markets rather than against nothing.
Resources
The enrollment hub is where we publish the data and playbooks behind the work.
Hub
The central index for enrollment marketing guides, state resources, benchmarks, and definitions.
Open the hubBenchmark
How CPSA is defined, how to calculate it from your own numbers, and how to connect it to enrollment yield.
Read the benchmarkGuides
Practical guides on lottery timing, re-enrollment, tour conversion, and parent follow up.
Browse guidesLooking for state specific rules? Start with the state index.
Bring your current enrollment numbers and ad spend. We will map your funnel from inquiry to submitted application and show you where families are lost.
